Mumbai, (Maharashtra), [India]: India’s ₹ 70,000-crore laundry industry has remained largely fragmented and unorganised despite rapid technological advancements in other consumer sectors. Founded in 2023, CleanFoldz Laundry is changing that narrative as India’s first AI-powered laundry and dry-cleaning brand, combining artificial intelligence, automation, data analytics and standardised operations to modernise one of the country’s oldest service industries.
In just over two years, CleanFoldz has expanded from a single location to 18 operational locations across four states, served more than 10,000 happy customers, and recently signed its first Master Franchise for Hyderabad and Secunderabad, marking the next chapter in its national growth journey.
Building a Technology Company That Happens to Do Laundry
CleanFoldz was never envisioned as a conventional laundry business. It was built as a technology platform designed to solve operational inefficiencies, elevate customer experience, and create a scalable, profitable franchise ecosystem.
Today, AI powers multiple aspects of the business, including customer interactions, intelligent support, workflow optimisation, order management, quality assurance, marketing automation and operational decision-making.
Customers benefit from:
24×7 AI-powered customer assistance
Transparent, standardised pricing
Real-time digital order tracking
Consistent quality across every location
Faster turnaround times through intelligent workflow management
By integrating AI into every stage of garment care, CleanFoldz is setting a new benchmark for organised laundry services in India.
Changing the Economics of the Laundry Business
While many startups pursue rapid expansion at the cost of profitability, CleanFoldz has focused on building a sustainable business model where every location is designed to succeed.
Rather than measuring growth by the number of outlets alone, the company measures success by operational efficiency, customer satisfaction and franchise profitability.
This disciplined approach has enabled CleanFoldz to establish a strong presence across Maharashtra, Gujarat, Karnataka and Telangana, creating a repeatable operating model that is now being scaled through Master Franchises.
Entrepreneurs Are Choosing a Smarter Franchise Model
The recent signing of the company’s first Master Franchise for Hyderabad and Secunderabad reflects growing confidence in the CleanFoldz business model among entrepreneurs looking to build scalable businesses with the support of technology and standardised operations.
Darshan Joshi, Founder of CleanFoldz Laundry, believes the brand’s success lies in the value it creates for its franchise partners.
“Today’s entrepreneurs are looking beyond traditional franchise opportunities. They want businesses that are professionally managed, technology-driven and built for long-term growth. We’ve seen tremendous interest from people who recognise the value of the CleanFoldz model because it combines operational excellence, strong brand support and a scalable business framework that allows them to grow with confidence.”
Growth Means Nothing Without Franchise Success
For Dr. Gaurav Hirey, Founder of CleanFoldz Laundry, expansion is meaningful only when every franchise partner succeeds.
“Our vision isn’t simply to build the largest laundry network in India. We want every CleanFoldz franchisee to be profitable because their success defines ours. Every system we build, every technology we deploy and every process we standardise is designed with one objective to create profitable businesses for our franchise partners while delivering an exceptional customer experience.”
He added:
“Artificial Intelligence isn’t a feature at CleanFoldz -it’s the foundation of how we operate. We believe AI will fundamentally transform the laundry industry, and we’re proud to be leading that transformation in India.”
A Vision Beyond Laundry
CleanFoldz is also investing in workforce development through CleanFoldz Academy, which provides structured skill-building initiatives and continues to innovate in automation, sustainability and digital customer engagement.
With a growing network, expanding franchise ecosystem and technology-first philosophy, the company aims to become the operating system for India’s organised garment care industry.
From one location in 2023 to 18 locations across four states in just over two years, CleanFoldz’s journey reflects a simple belief:
The future of laundry will be intelligent, transparent, standardised, and powered by technology.
About CleanFoldz Laundry
Founded in 2023, CleanFoldz is India’s first AI-powered laundry and dry-cleaning brand, transforming garment care through artificial intelligence, automation and standardised operations. Operating 18 locations across four states and serving 10,000+ happy customers, the company is building one of India’s fastest-growing organised laundry networks while enabling entrepreneurs through a profitable, technology-enabled franchise model.
Media Contact
CleanFoldz Corporate Communications
gaurav@cleanfoldz.com
Mumbai, India
